Phillips has launched a new advertising campaign clearly aimed at children of the 1980s. Aping the hugely popular OutRun and featuring an aesthetic that uses the same sense of self-referential humour as seen in the commendably inventive Far Cry 3: Blood Dragon, the advertising campaign offers gamers the chance to create their own music video simply by playing a videogame.
Designed to promote the Philips CitiScape range of headphones, the advertising campaign features Swiss Lips’ Carolyn as its backing track. While the song plays, you drive; the way in which you drive affects the outcome of the music video. It’s both inventive and impressive, and any gamer worth their salt will be sure to give it a try. The trailer for the campaign is available below and the videogame can be played at www.remixcarolyn.com/remix.php. Electronic Theatre will be sure to keep you updated with future interactive campaigns based on the videogames of yesteryear.