Here we go again, two new videogames consoles are set for release. Gamer geeks are preparing to queue up outside a local videogames store at midnight, the press is ready to review it, the manufacturer is braced for landmark sales. What could go wrong?
How about two of the biggest gaming brands going head-to-head in a console battle unlike any other? That’s right; Microsoft and Sony are gearing up for a fight that would leave even Mike Tyson running for cover. For years, the competition between these two has been huge. They are constantly trying to outdo each other, be the biggest brand with the best console and ultimately make the most money.
The two giants take gaming to another level, one, which goes beyond Deal or No Deal or Monopoly and has in fact shaped the modern gaming world. In the next week gamers will have to pick a side – Microsoft and the Xbox One or Sony and the PlayStation 4?
We could go into the nitty grtty of the two consoles. Compare and contrast, look at the changes and examine whether they look set to be popular, but the fact is, both are going to top the console market, it is simply a case of which once will take the initial lead. The Xbox One and the PlayStation 4 are overwhelming similar. Yes they both encourage online gaming, yes they have improved graphics, and yes they are based on social gaming aspects, so, what are the differences? The only difference is the brand name. Some people prefer Xbox whilst others prefer the PlayStation it really is that simple. Brand loyalty has never been more defined than it is in this instance and it is this that will propel the consoles to success.
Gaming is not merely a hobby, it is a way of life and for some there is only one device option. Both the existing PlayStation and Xbox consoles have around one hundred million users apiece so the brand race is already neck-and-neck. What is going to be the factor that separates them then? It goes beyond the consoles and the features they have but is all about the videogames which come with them. Each brand has flagship titles and it will be the popularity of these which will determine the battle winner.
Grand Theft Auto V is a flagship title that was released in October 2013. In its first day the videogame made a huge $800 million in sales and gave Sony a real boost in console numbers thanks to a bundle package which included a PlayStation 3 console and Grand Theft Auto V itself. Could a next-generation release for Grand Theft Auto V see the new PlayStation 4 take the lead? Perhaps not. A month after the release of Grand Theft Auto V, Call of Duty: Ghosts was released destroying any records made by Grand Theft Auto V. In its first 24 hours on sale the videogame made revenue of $1billion with 62% of copies brought for the Xbox 360.
Although we will have to wait to see which console will take the title, it is pretty clear that Call of Duty: Ghosts is one of the most popular videogames of all time and could be the push that Microsoft needs to take the Xbox One to the top in the short term. There is a very long way to the finish line however, so Sony have plenty of time to ensure that they can rival Microsoft’s Call of Duty: Ghosts exclusive content at launch.