Market Comparables

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Electronic Theatre ImageThese days, with our state of technological advancement everyone has their own little fascinations. We the gamers all love our consoles for the visual entertainment, our stereos for their bumping harmonies and our TV’s for the occasional movie – and it would be a little hard to play our GameCube’s without a screen of some sort. Boy racers have their toys (their funny pretend sports cars), punks have their iPods (although I’m sure that entering into such a hefty campaign of such pre-constructed marketing appeal is somewhat derogatory to the “punk” image) and surfers have their boards. My love is my Nintendo family; from my SNES to my NintendoDS. Since I acquired a Game Boy in theElectronic Theatre Image early 90’s I’ve carried it everywhere, I used to get it confiscated nearly everyday at school (only because the teachers used to love draining your batteries), which as you can guess caused an uproar. With some of the most famous games and franchises ever to grace us with their presence; the infamous and very successful Mario franchise being probably the most famous games series in the world ever, aside from Pokemon, and the Legend of Zelda series being the darker more fantasy sword-and-chivalry escapades of Nintendo’s archives. Games such as Metroid Prime, Metroid Prime II; Echoes and Metroid Prime; Hunters, StarFox, Donkey Konga (which is only called Donkey Kong because of a miss-print) have recently been the hosts to significant sales peaks. Nintendo’s infamous franchises have never been matched by any other software company, and with a few new faces promised for the next generation, the Revolution is sure to just improve on their success.Already released is the NintendoDS – which is an innovation the industry has been waiting in anticipation for. The Touch Screen is a far better control system than any other I have ever came across, in Metroid Prime: Hunters the Touch Screen acts as the right analogue stick giving you control of the view, whilst the D-Pad is used for movement. This gives you pin point accuracy, as with the two screens being perfectly pixel-calibrated to one another, where you aim is where you shoot. The Touch Screen also gives you new found abilities to unroll toilet paper or throw turtle shells, should you so choose to.SONY had success in the 80’s with the SONY WalkMan, which for people who can’t remember the Electronic Theatre Image80’s the WalkMan was a quite a large device that fixed to your belt or trousers which played tapes. In the 90’s SONY and Nintendo came up with the PlayStation, which was originally intended as an add-on for the SNES, until they parted business and SONY released it as their first successful console to make a mark on the worlds gaming industry. Then about six years later came their second instalment, the PlayStation2, which is the console which for some reason the average gamer thinks is the best; ok so its got literally thousands of games to choose between, but comparatively very few that a great deal of thought and patience polishing off all the blemishes – you know, the squares in the low resolution textures and the freezes between sections of the games. SONY then released (in Japan only) the PSX – a PlayStation2 with a hard drive, DVD Recorder, TV Tuner etc. which had such bad sales that it was never released in other territories. SONY also had success with the Mini-Disc, just another format which never got the recognition it deserved outside the industry it was developed for. The PSP is on the verge of release in the UK , with about 30 games on release day and about 10 UMD Movies (Universal Multimedia Disc) proposed. There is quite a large selection for the hungry gamer. With its large and flashy screen and its cool styling it is guaranteed to be a huge success in the UK .It seems to me that Sony have won most of the gamers over to their side, even though their system is the least powerful and isn’t as capable of pulling off the graphics of the other systems. So where do Microsoft come in? Right in the middle. Most people who own a PlayStation2 or GameCube seem to own an Xbox, with games like Halo: Combat Evolved and Conker: Live and Reloaded, which are Xbox exclusives. Pulling in the punters, it seems to be the must have second console.What I would love to see is Sega making a come back. The DreamCast – their last system – flopped all over the world, even though it was a great system. It came too late when systems like the PlayStation2 were just around the corner. But let’s hope SEGA give it another go.      

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