
While some may feel that the annual updates of sports titles are more abrasive than ill-performing movie adaptations or mindless Platform recreations of children’s television programmes, the EA SPORTS franchises have become an entry point into the videogames industry for many, and continue to act as such. FIFA 10 and Madden NFL 10 have proved that as the adoption rate of new hardware increases, with 2009 having decidedly become the year in which the mass market audience has begun investing in new hardware, sports titles are a considerable priority in both the North American and European markets. NBA Live 10 is a title that provides arguments for both sides, as while on the surface it may offer little above last years’ edition, it’s no less essential for fans of the sport.
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