Since its announcement in 2010, Asura’s Wrath has been billed as an action-packed experience. A fast-paced, high-octane experience packaged with a healthy dose of beatdowns. A brutal rampage through mythological beings as your very angry virtual persona tells a tale of cruel vengeance. These assurances are accurate in that such violence is a part of Asura’s Wrath, but in reality it’s only half the story.
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Having been in the public eye since 2010, Konami’s NeverDead has finally arrived at retail stores throughout the world in an usually quiet fashion. Launching incredibly close to the critically acclaimed Metal Gear Solid HD Collection, it could be said that the publisher already has their hands full, but for many it will be an ominous sign that NeverDead isn’t quite the innovative experience its premise promises it to be.
Having made its Japanese debut back in February 2011, the much discussed Catherine has been a long time coming. Following more than six months after it’s North American release, many gamers in PAL territories could well be wondering what the hold-up is; with such a unique and interesting title, why wasn’t Catherine released sooner? In reality, the answer is in the question: in a market where sports, guns and fast cars rule the charts more often than is the case in any other entertainment industry, ‘unique and interesting’ doesn’t always equal success. So much is Catherine going against the grain of accepted marketing practices in Europe that we’re lucky it made it to these shores at all.
The release of Tekken Hybrid is a step forward for an interesting marketing proposition, one that many similar franchises have failed to conceive. Coupling the motion-picture with a videogame experience on a single Blu-ray was a notion first championed by The Watchmen, but which so few have since capitalised upon. Properties such as Wanted or Terminator Salvation could surely have extended their life by re-releasing as a budget package with both videogame and film included, with fans likely to forgive the shortcomings of either. With Tekken however, it’s a more cut-and-dry situation, given that the franchise first and foremost resides in the interactive entertainment industry.
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