Despite having been available for nearly six months, THQ’s successful UFC Personal Trainer recently received its first downloadable content (DLC) pack. Looking at this situation from a consumer point of view and you might wonder why the publisher is bothering with a title which has arguably surpassed its heyday, but stepping back and taking the cultural aspect of marketing into account makes it much easier to justify.
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The recently released Halo: Combat Evolved Anniversary featured a subtle yet cunning example of software engineering. While the Halo: Combat Evolved campaign existed on the disc as a solitary unit, the retail product also contained the Halo: Reach engine, propelling the multiplayer as a separate entity. This allows for the multiplayer included with 

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