Edinburgh Interactive, part of the Edinburgh Festival, and the Media Guardian Edinburgh International Television Festival today announced plans for a far-reaching partnership that will bring the games industry together with the TV industry. On Thursday 26th August 2010, the eve of the TV Festival and the closing day of Edinburgh Interactive, the two will host the first ever creative industries event for television and games, providing an insight into technologies, but more importantly bringing the decision makers from games and television together for the first time.
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Edinburgh Interactive Festival today announced some further heavyweight appointments that will fortify the event and secure its place as one of the World’s leading family arts and cultural festivals. The Executive Committee has been boosted by the addition of Ray Maguire, UK MD of Sony Computer Entertainment; Disney Interactive’s Matt Carroll and Wendy Rosenthal from Hyper Entertainment.
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Edinburgh Interactive Festival today announced a series of key appointments and developments that will strengthen the event and create a step change in its development from 2010. Nintendo UK MD David Yarnton has joined the Executive Committee and becomes Vice Chairman of Edinburgh Interactive, along with former Sony Corp Europe President Chris Deering remains Chairman.
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Sony and Playlogic’s PLAYSTATION Eye Collaboration, EyePet, was available for live demonstrations at Edinburgh Interactive, part of the Edinburgh Festival, late last week. Taking the main stage at regular intervals and asking small groups of audience members to join them, representatives from Sony demonstrated the basics of having your very own pet inside your PLAYSTATION 3, as well as some of the mini-games that will be available to challenge your critter.
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As Edinburgh Interactive drew to a close last Friday, some of the industry’s key decision makers in videogames and interactive entertainment, who attended and participated in the Festival, have been quick to offer high praise for Edinburgh Interactive this year and hail it as a triumphant success for the seventh year running.
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Mini Ninjas is IO Interactive’s latest foray and first true Current-Generation release. Though Hitman: Blood Money received an Xbox 360 release, there’s no denying it was little more than a port of the PlayStation2 release, and so all eyes are on Mini Ninjas to see if the team can still compete on the more advanced hardware.
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Edinburgh Interactive, part of the Edinburgh Festival, hosted a great deal of interesting developments at the Edinburgh Corn Exchange late last week. While you may already be aware of Ian Livingstone’s comments on the highly-anticipated Deus Ex 3, Electronic Theatre can today bring you further details on a very private discussion with the President of Eidos Interactive.
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Edinburgh Interactive, part of the Edinburgh Festival held at the Edinburgh Corn Exchange, played host to a number of conferences from representatives of a wide variety of pockets of the videogames industry this week. From Peter Moore’s candid address of the recent life-and-times of the multi-billion dollar brand that is EA SPORTS, to the performance of the free-to-play business model within social networks, to a discussion on the future of blockbuster home console releases, or lack thereof, as some may have you believe. The attendees of press, retail and industry spokespersons were given ample opportunity to reflect on the present economic climate, and how videogames can (and will) strive for more in the coming years.
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Peter Moore, president of EA Sports, opened the Edinburgh Interactive, part of the Edinburgh Festival 2009, with a somewhat self-congratulatory yet honest review of how EA SPORTS have revolutionised their outlook to avoid collapse. Though, predictably, delivering his findings from a very inward looking viewpoint, Moore spoke of his observations of the present, evolving videogames scene and recognitions of a need to innovate within businesses to keep up with advancements in technology and consumerism.
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Interactive Ontario (IO) in partnership with the Ontario International Marketing Centre (OIMC) will be heading over to Scotland to team-up with Edinburgh Interactive at the Edinburgh Corn Exchange on 13th & 14th August 2009. Representing over 200 companies within the Ontario interactive digital content industry, IO will be joined by Capybara Games, who are set to showcase two soon-to-be-released titles.
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Edinburgh Interactive, part of the Edinburgh Festival, will deliver a lively mix of conference sessions, games screenings and free gameplay across 13th and 14th August 2009 at Edinburgh Corn Exchange in the heart of Edinburgh. Come along and join Electronic Theatre this Thursday and Friday to play some of this year’s biggest titles including Batman: Arkham Asylum and Nintendo’s Wii Sports Resort among others.
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The best raw talent in computer games design from around the world is preparing for a final battle at Dare ProtoPlay (14-16 August), part of the Edinburgh Festival Fringe. Dare ProtoPlay, presented by Abertay University and powered by Intel and set to be hoasted at the Edinburgh International Conference Centre (http://www.venue150.co.uk/), has grown out of the world-leading Dare to be Digital competition and aims to celebrate young talent through a mini videogames festival. It is a unique cultural event for the games industry showcasing talent, IP, research, and much more, and serves as a battleground for creativity and culture in games development.
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