The Xbox 360 and PC releases of the Borderlands: Double Game Add-On Pack were confirmed last month, and this weekend 2K Games went a stage further with a mail-out setting the scene for the retail product, and the chance to win a redemption code for the third downloadable content (DLC) pack, The Secret Armory of General Knoxx. However, the more surprising development is the lack of any information concerning a release of the Borderlands: Double Game Add-On Pack for the PlayStation 3.
2K Games have been known as strong supporters of the PlayStation 3 format in the past. Having brought conversions of two highly successful Xbox 360 titles, The Elder Scrolls IV: Oblivion and BioShock, to the PlayStation 3’s belated party, as well as continually supporting the format with every title in recent years having hit both Xbox 360 and PlayStation 3 simultaneously (aside from the various DLC and retail releases of additional content for Grand Theft Auto IV, of course). However, the latest retail pack appears intended to be offered to Borderlands fans exclusively on Microsoft formats.
Further confirming the 9th April release date for the Borderlands: Double Game Add-On Pack on Xbox 360 and PC, which includes both The Zombie Island of Dr. Ned and Mad Moxxi’s Underdome Riot DLC packs on a single disc, the e-mail made no mention of a PlayStation 3 release for the package. Electronic Theatre endeavoured to contact a number of UK retailers – both online and high street chains – all of whom claimed to have no knowledge of a PlayStation 3 release for the Borderlands: Double Game Add-On Pack.
Of course, this could suggest a number of things. Perhaps there has been a stronger attach-rate for the PlayStation 3 retail purchases of Borderlands with the DLC, making redundant the need for a retail release. Or maybe the cost of producing Blu-ray discs was deemed as being significantly higher than that of the Xbox 360 and PC’s DVD, and a the profitability of offering the package for the same price across all formats was seen as unviable. Or even, could the possibility of a Blu-ray exclusive release of a Game of the Year edition of Borderlands be on the way, complete with every DLC package? Of course, all of this is merely conjecture, and only 2K Games knows the real reason for their decision not to support PlayStation 3 gamers with the release of the Borderlands: Double Game Add-On Pack at retail.
The Borderlands: Double Game Add-On Pack will be available at retail from this coming Friday, 9th April 2010, with a Recommended Retail Price (RRP) of £14.99, only on Xbox 360 and PC. Electronic Theatre will keep you updated with all the latest details on Borderlands and other titles from 2KGames.