Koch Media Invest in Free-to-Play via Infernum Productions

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Koch Media, in conjunction with the publishing label Deep Silver, has announced – in the interests of increasing capital – the acquisition of a significant minority stake in Infernum Productions AG, the online videogames developer and publisher from Berlin. Founded in 2011, Infernum Productions AG develops and markets free-to-play online videogames in Europe and North America.

With the first release, Brick-Force and more than 1.5 million players to date, Infernum has already successfully secured a market position. For Koch Media, the decision to invest strategically in the company constitutes an investment in the rapidly growing market of free-to-play games. Meanwhile, Infernum gains an experienced partner for international rollouts and Electronic Theatre Imagedistribution of future projects, for example the recently licensed massively multiplayer online (MMO) title Dragon’s Prophet and the in-house production Project: Theralon. Both companies will profit from their complementary focuses in the videogames sector and harness synergies while continuing to operate independently.

Andreas Weidenhaupt, CEO of Infernum, expresses his pleasure over the partnership: “We are very happy to have Koch Media at our side now, a partner who is both experienced and visionary, and who will open up brand new opportunities for us with its distribution know-how, its international positioning, and its powerful brands. This cooperation will enable us to take on an even more important role in our rapidly growing market.”

Klemens Kundratitz, CEO of Koch Media, agrees and further adds: “We see great opportunities for growth in the area of free-to-play online gaming. Infernum is in an excellent position, having high-quality products and one of the most experienced Electronic Theatre Imageteams. Through our strategic investment, we want to support Infernum on the way to becoming a leading provider in the free-to-play market, and to participate in the enormous business potential.”

There has been no announcement regarding a change in strategy for existing properties or the forthcoming Dragon’s Prophet. More details on the partnership are likely to be forthcoming as new opportunities in the free-to-play market arise, and Electronic Theatre will keep you updated with all the latest from both Koch Media and Infernum Productions.

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