UK Broadband Failing to Meet Console Demand

Millions of UK households do not have the broadband speeds needed to cope with the expectations of the new generation of videogame consoles, according to independent research commissioned by Virgin Media. An overwhelming majority of console users are significantly underestimating how long it will take […]
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Electronic Theatre ImageMillions of UK households do not have the broadband speeds needed to cope with the expectations of the new generation of videogame consoles, according to independent research commissioned by Virgin Media. An overwhelming majority of console users are significantly underestimating how long it will take to download videogames bought online for the powerful new consoles and admit they’ve not considered the impact this will have on their home broadband.

78% of those asked thought that videogames, which can be as big as 50GB, would be ready to play in under five hours, with just under half (42%) thinking the wait would be less than two hours – vastly underestimating what will take seven and a half hours on an average UK broadband connection. Virgin Media is Sony Computer Entertainment Europe’s UK ISP Electronic Theatre Imagepartner for the PlayStation 4 and the two companies have been working to ensure the best entertainment experience and exciting further developments from this partnership will be revealed in the coming weeks and months.

Joe Lathan, Virgin Media’s director of broadband and home phone, said: “Anyone considering buying a next generation games console, now or for Christmas, should also think carefully about whether they’ve got the broadband to make the most of it. Virgin Media customers are set to get a substantial head start, and could be many levels ahead while others are still waiting.”

It will take eight hours and forty eight minutes to download a 50GB videogame with what Ofcom says is the national average broadband speed of 14.7Mb. During this time any other online activity, such as watching BBC iPlayer or using an internet connected television service like YouView, will make that wait much longer. One in ten (9.7%) people say they will upgrade their broadband to better enjoy the latest videogames consoles. Electronic Theatre will keep you updated with all the latest shifts in broadband technology in the UK.

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