Retailer Capitalises on Next-Gen Competition with Playable Advertisement

A team of UK tech experts have developed the first ‘gamergraphic,’ an interactive information sheet filled with trailers and discount offers from UK retailers. Capitalising on the next-generation console wars, players are asked to pick a side between Xbox One and PlayStation 4. The gamergraphic, […]
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Electronic Theatre ImageA team of UK tech experts have developed the first ‘gamergraphic,’ an interactive information sheet filled with trailers and discount offers from UK retailers. Capitalising on the next-generation console wars, players are asked to pick a side between Xbox One and PlayStation 4.

The gamergraphic, developed by NetVoucherCodes.co.uk, pays homage to the 8-bit graphical style of 80′s games with information on brand new, state of the art videogames. It’s based on the concept of an infographic with the differenceElectronic Theatre Image being that it is interactive, and is full of tips, statistics and trivia on the next-generation titles for Sony’s PlayStation 4 and Microsoft’s Xbox One.

The videogame starts by letting you pick your preferred console and jump from platform to platform collecting game cartridges. Each cartridge will pop up statistics and facts on the games and will include pre-order links for them. Once all ten are collected, the gamer will get a reward – a 10% discount at Zavvi for the first 1,000 to complete.

The gamergraphic took just three days to develop and is built on Scirra’s Construct 2. Game developer John Stirzaker said: “For us, this is a piece of creative content marketing and takes the concept of the infographic to the next level. It’s a great way to communicate with gamers – and is certainly a lot more interesting than just reading about the games.

One gamer who played the gamergraphic said: “I thought it was great. I played twice – once as PS4 and once as Xbox and really enjoyed. It reminded me of the classic Mario which I’m a real fan of.

“The stats on the games were useful – they were ones that I’d heard of so it was a good way to find out more. The amount and depth of information was spot on.”

The fully playable gamergraphic is located below, and Electronic Theatre will keep you updated with other inventive marketing initiatives from UK retailers.

Best of E3 Gamergraphic – by the team at NetVoucherCodes.co.uk

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