EA Sports Extend FIFA Licensing Agreement

EA SPORTS and Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement. Under the terms of the agreement, EA SPORTS maintains exclusive rights to release FIFA-branded action and management videogames. In addition, EA SPORTS also holds exclusive rights to […]
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Electronic Theatre ImageEA SPORTS and Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement. Under the terms of the agreement, EA SPORTS maintains exclusive rights to release FIFA-branded action and management videogames. In addition, EA SPORTS also holds exclusive rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.

Andrew Wilson, Executive Vice President and Head of EA SPORTS commented, “EA SPORTS released the first FIFA-branded football game in 1993, and 20Electronic Theatre Image years later our partnership with FIFA continues to be very strong. Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”

Jérôme Valcke, FIFA Secretary General commented, “Our relationship with EA SPORTS is of high importance to FIFA. The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA”.

EA SPORTS and FIFA have extended their existing licensing agreement until December 31, 2022. Electronic Theatre will keep you updated with all the latest details about the FIFA franchise.

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