Unity Details Sony Ericsson Xperia PLAY Union

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Today at Mobile World Congress, Sony Ericsson and Unity Technologies revealed that they are collaborating to bring Unity-based games to the Sony Ericsson Xperia PLAY smartphone via Union. Union is a business unit of Unity Technologies dedicated to syndicating high quality 3D games on mobile phones, tablets, app stores, set-top boxes, connected TVs and other emerging new platforms.

Targeting the core gaming demographic and featuring a twin D-Pad and analogue joystick-like controls, the Sony Ericsson Xperia PLAY will be displaying its gaming capabilities by showcasing three Union games at Mobile World Congress in Barcelona. Racer by Luma Arcade, Electronic Theatre Imagedevelopers of the critically acclaimed The Harvest for Windows Phone 7, Guerilla Bob by Angry Mob Studios and AirAttack HD by Art in Games have all been optimized for the Xperia PLAY through a special API created by Unity Technologies. Unity Technologies is pre-integrating and optimizing the Unity platform for Xperia PLAY, ensuring that a rich library of Unity-based games is available to consumers. The new API and platform optimizations will be widely available to Unity developers with a new update coming this Spring. The Xperia PLAY is the first such device that Unity has supported pre-launch, and Unity Technologies is the first game development platform Sony Ericsson has partnered with.

This announcement is part of a larger partnership between the two companies. As part of the partnership, Sony Ericsson will prominently feature Union games on the Xperia PLAY through its games recommender application, and Union will encourage developers to bring high quality games from all platforms to Xperia PLAY.  The companies also plan to work together on marketing opportunities to jointly market Union games and cross-market to Unity Technologies and Sony Ericsson’s developer bases online and at industry events, such as Game Developers Conference (GDC).

“Sony Ericsson has a beautiful, ground-breaking gaming smartphone on its hands with the Xperia PLAY,” said Brett Seyler, General Manager of Union. “Through our partnership with Sony Ericsson and Union, we look forwardElectronic Theatre Image to working with our developers to deliver mind-blowing gaming experiences for consumers, taking advantage of the Xperia PLAY’s brilliant input design and powerful hardware.”

“This collaboration with Union and Unity Technologies provides our consumers with access to a vast library of high quality games,” said Steve Walker, Head of Marketing at Sony Ericsson. “Unity Technologies’ development platform empowers content creators to maximize the Xperia PLAY’s gaming focus and through Union, we can market a large portfolio of quality releases to our customers.”

The Sony Ericsson Xperia PLAY smartphone is currently expected to be available in Europe from next month across multiple networks. No pricing details have yet been announced, but Electronic Theatre will keep you updated with all the latest details.




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