Spil Games Reports Record Audience Figures for Social Gaming

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Electronic Theatre ImageSpil Games has capped off a year of innovation and growth by revealing that its monthly unique visitors for December 2011 reached an all-time high. December 2011 was a milestone month for Spil Games, not only did its three global social-gaming platforms attract 170 million unique visitors – a leap of around 40 million compared to December 2010 and almost double the previous year’s growth – but the average time spent on site increased too, from 38 minutes to 84.

Spil Games has been busy analysing the behaviour of its rapidly growing global user base, as well as industry-wide trends, and is currently putting the finishing touches to its annual ‘State of Gaming’ review. The Electronic Theatre Image review – a broad analysis of key behavioural trends in the online gaming community – will be published shortly.

“Deciding to embrace social features so pro-actively is clearly paying off for us – we’re seeing a huge leap in user engagement, unique visits, time spent  on site and, crucially,  in revenues generated by end-user monetization,” said Peter Driessen, Spil Games CEO. “Also, by focusing on specific target audiences and delivering the content they love, we’re experiencing growth at a time when many local social networks are seeing a decline in their number of visitors.”

Spil Games’ ‘State of Gaming’ review will be released towards the end of January 2012, and Electronic Theatre will keep you updated with all the latest from the social gaming portal.


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