Deep Silver today announced they have achieved a major milestone in worldwide sales for the zombie action videogame, Dead Island. Since its release in September of 2011, Dead Island has sold-through over five million copies worldwide and still maintains an exceptional strong sales rate in all channels. This achievement includes sales from both retail and digital versions.
“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises,” says Klemens Kundratitz, CEO of Koch Media.
“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island: Riptide, our upcoming next instalment, that will be released later this year,” adds Menno van der Bil, International Commercial Director, Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
DeadIsland: Riptide is the next instalment in the DeadIsland franchise. Its story is a continuation of the incidents taking place in the original videogame and adding many new features to the co-op focused gameplay. Dead Island: Riptide will be released on 26th April 2013, and Electronic Theatre will keep you updated with all the latest details on the Dead Island franchise.