Rift has today re-launched with a brand new payment model. Adopting a free-to-play strategy, players will be able to experience the entire world – every dungeon, every zone and every level – and get full access to all current and future videogame updates without financial investment.
From today, all players will be able to explore the entire world of Telara for free and will have access to the expanded in-game Rift Store where a variety of services – mounts, boosts, wardrobe items and more – will be available for purchase. An optional subscription will still be available that grants a slew of “Patron” benefits and bonuses to maximize the Rift experience. Developer Trion Worlds will celebrate its current and previous subscribers with loyalty and currency rewards for their time spent playing Rift thus far.
“We have been listening to feedback from our players and watching the continuously developing MMO community, and are now ready to launch Rift as a premium free-to-play experience,” said Bill Fisher, Creative Director of Rift. “After taking our time and planning a careful transition; we are very excited to bring an enhanced game experience to everyone, without barriers.”
“As a gamer’s game, a super fun and fair experience is of the utmost importance to us,” said Fisher. “Players will have the opportunity to buy customizations and boosts to heighten their play experience; however the best gear in the game will always have to be earned through playing Rift.”
Rift free-to-play kicks off with the massive content update 2.3, Empyreal Assault, which will open up a new zone, world event, chronicle and much more. Empyreal Assault is live now for all Ascended of Telara, and Electronic Theatre will keep you updated with all the latest details on Rift.