Zara Phillips to Promote Howrse

Ubisoft is pleased to announce that Olympic Team Silver Medalist Zara Phillips MBE will feature in the internationally successful equine game Howrse from this winter. With in-game imagery and personal advice, Zara will be a mentor and guide for Howrse players in the UK. Some […]
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Electronic Theatre ImageUbisoft is pleased to announce that Olympic Team Silver Medalist Zara Phillips MBE will feature in the internationally successful equine game Howrse from this winter. With in-game imagery and personal advice, Zara will be a mentor and guide for Howrse players in the UK. Some of Zara’s favourite horses, including her Olympic mount High Kingdom, will also be included in the game for players to own themselves.

The former BBC Sports Personality of the Year and Team GB Eventing superstar will guide players through the opening phases of the game and help them complete the tutorials through interactive prompts and feedback. TElectronic Theatre Imagehis is the first time that Ms Phillips has become involved with a video game franchise and as well as appearing in-game herself, she will also feature on upcoming advertising campaigns and in-store artwork.

Building on her reputation as one of the most recognizable personalities in the UK equine scene, Zara commented, “It’s great to be involved with a game that lets children and adults alike interact with horses, horse breeding and stable management on a daily basis, meeting like-minded enthusiasts through the game’s social features and sharing experiences.” Regarding the game’s accessibility Zara commented, “Not everyone has access to ride or care for horses regularly and Howrse provides a great opportunity to really understand more about how horses are raised and bred in an easy-to-access and fun way.”

Developed by Owlient, a Ubisoft studio, Howrse is a horse breeding game in which players raise horses and ponies, take care of them, train and enhance their skills and abilities. With more than fifty million registered users around the world, Howrse is available as a free-to-play browser game for PC/Mac and also for tablet and mobile devices. Electronic Theatre will keep you updated with all the latest details about Howrse.

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