The Windows 8 marketing campaign has begun, with that tile based user interface (UI) creeping into social consciousness quicker than any operating system (OS) ever before. This is of course in part thanks to the adoption of the UI by Windows Phone 7 and Xbox 360, but it’s also due to the backing of many socially aware brands, the latest of which is videogames giant Atari.
Atari may not be the company it once was, but the brand remains as strong as ever. The next step in that Windows 8 campaign is to showcase just how well the OS can deliver videogame experiences via tablet devices, with Atari showcasing their retro catalogue playable directly through the touch interface. The likes of Asteroid, Missile Command, Super Breakout and the classic Pong are showcased as a comparison to their original cartridge releases. This is likely to be the first of many Windows 8 trailers aimed at 30-something gamers and Electronic Theatre will be sure to keep you updated with all the latest details.