Electronic Arts Continue Interactive Video Campaign for Crysis 3

Last month, prior to the release of Crysis 3, Electronic Arts began an interesting marketing initiative. Reskinning their trailers to allow for social interaction, the idea was warmly received by fans of the then forthcoming videogame. Crysis 3 has now launched, and the publisher is […]
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Electronic Theatre ImageLast month, prior to the release of Crysis 3, Electronic Arts began an interesting marketing initiative. Reskinning their trailers to allow for social interaction, the idea was warmly received by fans of the then forthcoming videogame. Crysis 3 has now launched, and the publisher is stepping up a gear with a revised version of the final ‘7 Wonders’ chapter.

Originally revealed prior to launch, the last episode of the popular ‘7 Wonders’ trailer series has now been given a significant makeover. Featuring the social interaction the previous multiplayer trailer debuted; audiences can now interact directly through the skin of the video and even have their own messages appear on its facia. Crysis 3 is available now for Xbox 360, PlayStation 3 and PC, and Electronic Theatre will keep you updated with all the latest details on the videogame and further use if the interactive video campaign from Electronic Arts.

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