PlayStation Launches ‘Way of Play’ Campaign

Just in time for the busy Easter weekend Sony Computer Entertainment Europe (SCEE) has brought the popular ‘Way of Play’ campaign to the UK. Along with a series of new trailers, set to be revealed over the bank holiday weekend, SCEE has launched the campaign […]
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Electronic Theatre ImageJust in time for the busy Easter weekend Sony Computer Entertainment Europe (SCEE) has brought the popular ‘Way of Play’ campaign to the UK. Along with a series of new trailers, set to be revealed over the bank holiday weekend, SCEE has launched the campaign with a new Facebook app and competition.

For the first time, SCEE are challenging creative gamers to bring to life the fun-filled spirit of playing online with others – they’ve called it Way of Play. You can create anything to illustrate your Way of Play; film clips, artwork or photographs. Participants can take inspiration from one of PlayStation’s Electronic Theatre Imageexisting Way of Play mantras or bring to life one of their own unique multi-player moments. Gameplay is not an essential element of the brief – it’s about inspired, funny and creative entries.

The competition is open until 15th April 2013, and is offering prizes including PlayStation Vita consoles and €1,000. You can find more details about the Way of Play campaign via the official Facebook app, https://apps.facebook.com/wayofplay/, and Electronic Theatre will keep you updated with all the latest additions to this new campaign.

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