In what appears to be one of the most unusual promotions of recent times, UK retailer Zavvi has revealed a campaign in which gamers eagerly anticipating the forthcoming FIFA 14 can purchase the videogame at half-price if they also purchase a twin pack of boxer shorts at the same time. No one could suggest that Zavvi aren’t playing to their core demographic with this new release.
FIFA 14 is promising to deliver a new feature called Pure Shot and a brand-new ball physics system which aim to transform shooting, making every shot attempt feel real. FIFA 14 will also deliver online features and live services that connect fans to the heartbeat of the sport – and to each other – through EA SPORTS Football Club. The Ben Sherman boxer shorts are available in a variety of designs as two packs, and are billed as highly comfortable underpants, making them a perfect base for any outfit.
The promotion is available for the Xbox 360 and PlayStation 3 editions of the videogame only, and actually offers FIFA 14 for just £19.99 GBP instead of £42.98; less than half-price when purchased with a twin pack of Ben Sherman boxer shorts for £14.99. FIFA 14 is set to launch on 27th September 2013, and the Ben Sherman boxer shorts are available now. Electronic Theatre will keep you updated with all the latest details on FIFA 14.