Activision Publishing, Inc. and High Moon Studios tapped Digital Domain and Mothership Director Neil Huxley to create the new teaser trailer for the highly anticipated Transformers: Fall of Cybertron videogame. Picking up where the first teaser ended, the new ninety second short delivers a fast-paced, high-impact battle sequence revealing new hero characters including fan favourite Metroplex.
Featuring characters from Hasbro’s iconic Transformers brand, the piece opens as the Autobots are locked in battle with the Decepticons. Grimlock is joined in combat against Bruticus by two new Dinbots, Swoop and Snarl, as Optimus Prime is suffering at the hands of Megatron, Shockwave and Starscream. Just as Megatron comes
in for the final blow, Optimus Prime unleashes the colossal Metroplex, who is the size of an entire city. Metroplex heeds the call of the Autobots, powering himself with the last of the planet’s Energon to offer the first indication that the tides of this war may shift.
“The vision this time around was much more apocalyptic,” said Huxley, who also wrote the piece. “This trailer was all about more destruction, more atmospherics – all much bigger in scope. We had already explored the more emotional side of these characters with a slow-paced, dramatic slice of the story in the first teaser; with this one we shifted gears to accelerate the action. We knew that the client wanted to reveal Metroplex in the climax of this spot. That was really the jumping off point, and we were given the creative freedom to develop the storyline that would hook the audience back into this world.”
Peter Della Penna, Studio Head at High Moon Studios, said, “With Digital Domain, you know you will always get something beautiful and technically precise. What we learned on this piece is that their work on the story and 
directing front is equally strong. It was great working with Digital Domain again and getting the full benefit of their creativity.”
The Digital Domain team, led by Digital Domain Visual Effects Supervisor Richard Morton, was able to leverage the digital assets and pipeline developed for the previous Transformers: Fall of Cybertron trailer, also directed by Huxley, which achieved over six million views online within days of its debut. Transformers: Fall of Cybertron is currently set for release this summer on Xbox 360 and PlayStation 3, and Electronic Theatre will keep you updated with all the latest details.
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