Microsoft Studios has today announced some impressive figures for both the Xbox 360 console and the Xbox LIVE service, with more than 76 million consoles now sold worldwide and over 46 million subscribers respectively. Also worthy of not is the success of Kinect, with 24 million sensors now sold worldwide.
Yusuf Mehdi, senior vice president, IEB and Nancy Tellem, entertainment and digital media president, participated in the ‘All Things D: Dive into Media’ industry event last night, just outside of Los Angeles, sharing their vision for entertainment on Xbox and announcing new Xbox 360 momentum data. Nancy announced the name of her LA studio as Xbox Entertainment Studios, which will create original interactive content. Xbox Entertainment Studios will also oversee interactive live events, similar to Sunday night’s live streaming of the Grammy Awards’ red carpet broadcast.
Yusuf shared exciting new Xbox 360 momentum and entertainment highlights from 2012, including:
* 76 million Xbox 360 consoles have been sold around the world to-date
* Xbox 360 has been the #1 selling console in the US for 24 consecutive months, selling three times the number of original Xbox consoles
* 24 million Kinect sensors have been sold around the world to-date
* The Xbox LIVE community has grown to 46 million subscribers, a 15% YOY growth
* In 2012, the amount of TV and entertainment offerings on Xbox almost tripled, nearly surpassing 100 custom, voice-controlled Xbox LIVE apps
Since July, the Xbox LIVE community has burned 200 million calories using Xbox and Kinect for workouts and activities such as Kinect Nike+ Fitness, other workout programs and videogames. Additionally, family content consumption on Xbox Video has grown 400% year over year; The Hunger Games, a movie popular with young women and teenagers, broke the record for biggest opening day in Xbox history when it launched on Xbox LIVE. Electronic Theatre will keep you updated with the latest news from the world of Xbox gaming.