Dance Central 3 Reveals Odd Political Marketing Campaign

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Electronic Theatre Image‘Tis the season to be joyful. Time to dust off your glad rags and raise a glass (or two) to the grand tradition of the Christmas party. At that apparently is the perfect cue for British politicians to get funky, it would seem, as Microsoft has revealed a new video showing the Prime Minister and Mayor of London showing their passion for pop on the dance floor.

Partnering with award-winning look-alike photographer, Alison Jackson, Microsoft Studios has recently released a new video for Dance Central 3 which shows David Cameron and Boris Johnson perfect their dance moves as they gear-up for the Christmas party season. An odd choice of personalities surely? But those who will no doubt resonate with a large percentage of the British public. The video is available on the Xbox 360 dashboard now, but is also embedded below for your convenience. Electronic Theatre will keep you updated with all the latest details on Dance Central 3 and future marketing campaigns from Microsoft Studios.


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